# Enginuity

> Enginuity is a digital engineering and marketing firm for established and growing businesses across the United States. We design, build and market the systems a company runs on, from websites and custom software to search, paid media and brand creative.

Enginuity Software & Consulting LLC designs, builds and markets websites, custom software and digital campaigns, with engineers, designers and marketers on one team. Contact: support@enginuityus.com, (530) 820-2186.

## Services

- [Answer Engine Optimization Services](https://enginuityus.com/services/answer-engine-optimization): Get your business found and recommended in the answers ChatGPT, Google AI Overviews, Perplexity and other AI assistants give.
- [AI Automation Services](https://enginuityus.com/services/artificial-intelligence): Put AI to work on the parts of your business that take up the most time. We identify the processes worth automating, build the workflows and assistants around them, and measure the time they save.
- [Content Marketing Services](https://enginuityus.com/services/content-marketing): Explain your expertise and make your offer easier to understand by answering the questions your customers ask. We produce articles, video and visual content that support your message across the customer journey.
- [Conversion Rate Optimization Services](https://enginuityus.com/services/conversion-rate-optimization): Find where visitors hesitate or leave, then test changes that make the next step easier. We use analytics and A/B tests to turn more of your existing traffic into inquiries.
- [Custom Software Development](https://enginuityus.com/services/custom-software-solutions): When disconnected tools or manual tasks slow your team down, we build software that fits the way your business runs: custom applications, integrations and automated workflows designed around your requirements.
- [Email Marketing Services](https://enginuityus.com/services/email-marketing): Stay in touch with the people who have already found your business. We build newsletters and automated email journeys that follow up at the right moment and bring people back when they’re ready to buy.
- [PPC & Google Ads Management](https://enginuityus.com/services/paid-advertising): We plan and manage campaigns around what you sell and who buys it, then test the creative and review results so you can see which ads work and what to change.
- [SEO Services](https://enginuityus.com/services/search-engine-optimization): We start with an SEO audit that finds what is limiting your search visibility, then fix the most important problems first, on your site and beyond it, for the searches your customers make.
- [Social Media Marketing Services](https://enginuityus.com/services/social-media-marketing): Present a consistent message with content suited to your audience. We plan what to publish, manage conversations with your community and run campaigns that give people a reason to engage.
- [Website Design & Development](https://enginuityus.com/services/website-development): Help visitors understand what you offer and get in touch. We design, build and redesign responsive websites that suit your brand and your customers and stay easy for your team to manage.
- [All services](https://enginuityus.com/services)

## Industries

- [Attorney Referral Service Marketing](https://enginuityus.com/industries/attorney-referral): A referral service depends on intake: the right callers, matched quickly to the right attorney. We help attorney referral companies attract qualified cases and run intake that doesn't lose them.
- [Car Detailing Marketing & Websites](https://enginuityus.com/industries/auto-detailing): Detailing, tint, ceramic coating and paint protection are sold on the finish. We help auto detailing companies rank for every service they offer and show their work well enough to turn visitors into booked appointments.
- [Collision Repair & Auto Body Marketing](https://enginuityus.com/industries/collision-repair): After an accident, people choose a body shop quickly and under stress. We help collision repair companies become the shop they find and call, with a website that reassures and marketing that keeps the bays full.
- [Gym & Fitness Marketing](https://enginuityus.com/industries/gyms): We help gyms and fitness centers get found locally, show what training there feels like, and make it easy to join and to stay.
- [MSP & IT Company Marketing](https://enginuityus.com/industries/it-companies): We build the software, websites and MSP marketing that managed service providers and IT firms run on, from client portals to the campaigns that fill the sales pipeline.
- [Law Firm Marketing & Websites](https://enginuityus.com/industries/law-firms): Clients choose a law firm on trust and on how quickly it responds. We help law firms rank for the cases they want, present each practice area clearly and run the software that keeps cases moving.
- [Church & Ministry Marketing](https://enginuityus.com/industries/ministries): Churches, ministries and faith-based nonprofits reach people through teaching, video and community. We help them publish consistently to a growing audience and make giving and event sign-ups simple.
- [Plumbing Marketing & Websites](https://enginuityus.com/industries/plumbing): Plumbing calls come in at all hours, for leaks, water heaters, drains and sewer lines. We build websites for plumbing companies that turn those searches into booked jobs, and run the marketing that keeps the calls coming in.
- [Recycling Company Marketing](https://enginuityus.com/industries/recycling): CRV redemption centers, e-waste and scrap operations depend on local trust and clear information. We help recycling companies show up in local search and explain what they accept, so drop-offs keep coming in.
- [All industries](https://enginuityus.com/industries)

## Company

- [About](https://enginuityus.com/about): how Enginuity works and the principles behind it
- [Team](https://enginuityus.com/team): the people who lead the work
- [Careers](https://enginuityus.com/careers): open roles, and a general application for everyone else
- [Contact](https://enginuityus.com/contact): request a quote

## People

- [Illia Sapryga](https://enginuityus.com/team/illia-sapryga): Founder & CEO
- [Reema Sapryga](https://enginuityus.com/team/reema-sapryga): Chief Marketing Officer
- [Artur Valentiuk](https://enginuityus.com/team/artur-valentiuk): Creative Director
- [Igor Kurochkin](https://enginuityus.com/team/igor-kurochkin): Head of SEO
- [Ahmed Alnasiri](https://enginuityus.com/team/ahmed-alnasiri): Director of Operations
- [Mykhailo Bober](https://enginuityus.com/team/mykhailo-bober): Lead Web Developer

## Key facts

- Legal name: Enginuity Software & Consulting LLC
- Founder & CEO: [Illia Sapryga](https://enginuityus.com/team/illia-sapryga)
- Serves established and growing businesses across the United States
- The work so far: 20+ clients, 100k+ users acquired, 10m+ clicks received, 100+ projects completed
- Replies to a quote request within 24 to 48 hours, with a plan and a quote
- Prices each project once the scope is clear
- Most websites launch in 6 to 10 weeks, depending on scope
- Email support@enginuityus.com, phone (530) 820-2186
- Profiles: [LinkedIn](https://www.linkedin.com/company/enginuity-software-consulting/), [Google Business Profile](https://www.google.com/maps?cid=16818160124125887960), [Clutch](https://clutch.co/profile/enginuity-software-consulting)

## Guides

- [Local SEO for small business: how to get found nearby](https://enginuityus.com/blog/local-seo-for-small-business): Local SEO for small business, in the order we'd do it: your Google Business Profile, local keywords, service pages, citations, reviews, links and measurement.
- [How to rank in AI Overviews: a practical playbook](https://enginuityus.com/blog/how-to-rank-in-google-ai-overviews): How to rank in AI Overviews, explained for service businesses: what Google says decides which pages get cited, and a 90-day plan your team can run.
- [Generative engine optimization vs traditional SEO explained](https://enginuityus.com/blog/generative-engine-optimization-vs-seo): Generative engine optimization vs traditional SEO for growing businesses: where the work overlaps, where it differs, what to measure and how to adjust a budget.
- [How long does SEO take to work? A realistic timeline](https://enginuityus.com/blog/how-long-does-seo-take): How long does SEO take to work? A plain answer for business owners: what moves in weeks, what takes months, and six things that change the timeline.
- [How much do Google Ads cost? A straight answer for 2026](https://enginuityus.com/blog/how-much-do-google-ads-cost): How much do Google Ads cost? Click and lead benchmarks by trade, the three parts of the bill, and how to pick a daily budget big enough to learn from.
- [Website redesign: a guide to doing it right](https://enginuityus.com/blog/website-redesign-guide): A website redesign guide for business owners: refresh or rebuild, the process phase by phase, what moves the price, and how to keep your rankings.
- [Business process automation: a practical guide](https://enginuityus.com/blog/business-process-automation-small-business-guide): Business process automation for growing businesses: which processes to automate first, how to choose the tools, what it costs and where it tends to go wrong.
- [Custom software vs off-the-shelf: a ten-question test](https://enginuityus.com/blog/custom-software-or-off-the-shelf): Custom software vs off the shelf for a growing business: when buying a tool is enough, when a build is worth it, and a ten-question scorecard to decide first.
- [Email marketing for small business: a practical guide](https://enginuityus.com/blog/email-marketing-for-small-business): Email marketing for small business in plain terms: what to send, how often, how to build a list you are allowed to email, what to measure and what it costs.
- [How to improve website conversion rate without a redesign](https://enginuityus.com/blog/improve-website-conversion-rate): How to improve website conversion rate without rebuilding anything: the fixes, ordered by effort, for businesses that sell a visit or a quote.
- [12 business process automation examples, step by step](https://enginuityus.com/blog/business-process-automation-examples): Twelve business process automation examples sized for a small company, each with its trigger, its steps and what it saves, from quoting to reporting.
- [A church social media strategy volunteers can keep up](https://enginuityus.com/blog/church-social-media-strategy): A church social media strategy a small volunteer team can keep up: what to aim at, six content categories, and how to turn one Sunday into a week of posts.
- [AI automation examples for a 10- to 50-person business](https://enginuityus.com/blog/ai-automation-examples-small-business): Six AI automation examples sized for a 10- to 50-person team, from intake and quoting to email and hiring, each with its trigger, AI step and human check.
- [AI workflow automation: where it pays off](https://enginuityus.com/blog/ai-workflow-automation-small-business): AI workflow automation for a growing business: the five processes where it pays first, what it costs to run, how it fails, and a 30-day plan to try it.
- [Are Google Ads worth it for your business? How to tell](https://enginuityus.com/blog/are-google-ads-worth-it): Are Google Ads worth it for your business? A yes-and-no built on four numbers, the cases where the answer is no, and a checklist to decide before you spend.
- [Benefits of content marketing: what it can and can’t do](https://enginuityus.com/blog/benefits-of-content-marketing): The benefits of content marketing for a service business: traffic that keeps arriving, trust before the call, better leads, and where it falls short.
- [Best AI tools for small business, sorted by the job](https://enginuityus.com/blog/best-ai-tools-for-small-business): The best AI tools for small business, grouped by the job they do: writing, customer replies, admin and documents, and the layer that ties them together.
- [Content marketing for small business: a practical guide](https://enginuityus.com/blog/content-marketing-for-small-business): Content marketing for small business without the jargon: how a service company finds topics, picks formats it can sustain, and keeps publishing.
- [Google Local Services Ads cost: what you pay per lead](https://enginuityus.com/blog/google-local-services-ads-cost): Google Local Services Ads cost you per valid lead instead of per click. See which leads Google charges for and how to get the bad ones credited back.
- [How much does email marketing cost? Software, time and help](https://enginuityus.com/blog/how-much-does-email-marketing-cost): How much does email marketing cost? The four parts of the bill, what platforms charge on their own pricing pages, and DIY vs a freelancer or an agency.
- [How to build an email list from customers you have](https://enginuityus.com/blog/how-to-build-an-email-list): How to build an email list without buying one: the addresses already in your invoices and inbox, where the sign-up form goes, and the consent rules.
- [How to track brand mentions in AI search: a simple system](https://enginuityus.com/blog/track-brand-mentions-in-ai-search): How to track brand mentions in AI search without an enterprise tool: which prompts to test, the five things to record, and what Google’s free report shows.
- [Landing page optimization: turn visitors into inquiries](https://enginuityus.com/blog/landing-page-optimization): A landing page optimization guide for businesses that sell a visit or a quote, with the fixes in order and a way to tell whether each one worked.
- [SEO for plumbers: how to turn search into booked jobs](https://enginuityus.com/blog/seo-for-plumbers): SEO for plumbers, written for owner-operators: how emergency searches work, what gets you into the map pack, and which pages, reviews and site fixes matter.
- [Social media marketing for small business: what works](https://enginuityus.com/blog/social-media-marketing-for-small-business): Social media marketing for small business, for the owner who also does the posting: which platforms to pick, what to post, how often, and what to measure.
- [Website development process: what to expect at each step](https://enginuityus.com/blog/what-to-expect-building-a-website): How the website development process runs in four phases: what you provide and when, where your feedback comes in, what sets the timeline, what launch includes.
- [Website redesign cost: what drives the price you're quoted](https://enginuityus.com/blog/website-redesign-cost): What goes into website redesign cost: published price bands, the five factors that move a quote, the line items proposals often leave out, and how to compare bids.
- [Website redesign SEO: relaunch without losing rankings](https://enginuityus.com/blog/website-redesign-without-losing-seo): How to handle website redesign SEO: what to benchmark before you start, how to map every redirect, what not to delete, and what to check in the first 30 days.
- [What is a content calendar? A plain-English setup guide](https://enginuityus.com/blog/what-is-a-content-calendar): What is a content calendar? A plain-English definition, the seven columns every row needs, and a one-page setup a busy team can keep running.
- [What is a good conversion rate for a service business?](https://enginuityus.com/blog/what-is-a-good-conversion-rate): What is a good conversion rate for a business that sells visits and estimates? Sourced benchmarks by industry and channel, and how to read your own number.
- [What to post on social media for business: 20 ideas](https://enginuityus.com/blog/what-to-post-on-social-media-for-business): What to post on social media for business: 20 ideas that come from the jobs you already do, the questions customers ask and the people on your team.

### By topic

- [Marketing](https://enginuityus.com/blog-category/marketing): Marketing articles for established and growing businesses on Google Ads, email, content, social media and conversion rates: costs and how to set them up.
- [AI & Automation](https://enginuityus.com/blog-category/software): Articles on AI automation, business process automation and custom software for established and growing businesses: real examples, tools and what to build.
- [Websites & SEO](https://enginuityus.com/blog-category/websites-seo): Articles on local SEO, AI Overviews, generative engine optimization and website redesigns for established and growing businesses: timelines, costs, how-tos.

- [All articles](https://enginuityus.com/blog)
- [Every page](https://enginuityus.com/sitemap)