Attorney Referral Service Marketing
Bring in the right cases and never lose one at intake.
Enginuity handles attorney referral service marketing and intake: we rank and advertise for the cases you want, and build the routing that gets each caller to the right attorney quickly. A referral service competes on the cases it attracts and how fast it matches them, so we also report on what every case cost to bring in.
What a referral service needs online
We build each step, from the first search to the signed case, so nothing falls between them.
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Cases from search
SEO and paid search for the accident, injury and malpractice searches you want, in the states you serve.
Intake that keeps up
Forms, call handling and routing rules built around how you qualify and assign cases.
Software that connects your network
Custom software that links intake to your attorney network and tracks each referral through to its outcome.
Cost per signed case
Tracking from click to retainer, so every channel is judged on the cases it signs.
The services attorney referral companies use most
Search Engine Optimization
We start with an SEO audit that finds what is limiting your search visibility, then fix the most important problems first, on your site and beyond it, for the searches your customers make.
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Paid Advertising
We plan and manage campaigns around what you sell and who buys it, then test the creative and review results so you can see which ads work and what to change.
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Custom Software Solutions
When disconnected tools or manual tasks slow your team down, we build software that fits the way your business runs: custom applications, integrations and automated workflows designed around your requirements.
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Social Media Marketing
Present a consistent message with content suited to your audience. We plan what to publish, manage conversations with your community and run campaigns that give people a reason to engage.
Learn More Social Media Marketing Attorney referral companies we work with
A reliable partner for long-term success
Enginuity didn’t just deliver a product — they gave us a strategy for sustainable growth. From custom software development to ongoing optimization, their team feels like a true extension of ours.
Attorney referral service marketing: common questions
Rule 7.2 generally bars lawyers from paying for recommendations, with an exception for the usual charges of a not-for-profit or qualified lawyer referral service. Each state adopts its own version, and some word the referral exception differently, so the rules where you operate decide what your ads and pages can say. We don't give legal advice: your counsel confirms how the rules apply, and you approve every ad and claim before it runs.
We build routing around the rules you already use to qualify and assign cases, such as case type, location and which attorneys in your network are taking that kind of matter. Calls and web forms can feed the same intake record, so your staff see a caller's whole history in one place. When a case goes to an attorney, the software logs the referral and follows it through to its outcome.
The accident, injury and malpractice searches for the case types you want, in the states you serve. We build a page for each case type and area, written for someone who has just been hurt and wants to know what to do next. Paid search covers the case types worth bidding on and fills the gap while organic rankings build.
We connect the first click or call to what happened to the case. Ads and pages carry tracking, CallRail logs calls by source, and GA4 records form submissions. When intake marks a case as signed, the software matches it back to the channel that produced it. The report then shows cost per signed case for each channel, so budget can move toward the searches that sign.
You do. Your Google Ads, analytics and call tracking accounts are set up in your name, and we work in them with manager access. Caller and case records stay in your systems. If we ever stop working together, you keep the accounts, their history and the data, which matters all the more when that data includes callers' personal details.
Related guides
Tell us about your referral service
Share the cases you want and the states you serve, and we'll come back with a plan and a quote.
