Collision Repair & Auto Body Marketing
Be the body shop people find and trust.
Enginuity builds websites for collision repair companies and handles their auto body shop marketing: local search, advertising and video that bring the right customers to each location. Collision customers are often stressed, short on time and dealing with an insurance claim for the first time, so our sites explain the process plainly, show the workmanship and make the first call easy.
What a collision repair company needs online
Someone who has just been in an accident wants to feel looked after, so we build the website and the marketing around that.
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Reassurance on the first screen
What happens next, how insurance works, estimates and timelines, answered before anyone has to ask.
Every location ranks
Location pages, Google Business Profiles and reviews for each shop, built for the searches people make after an accident.
Work you can see
Before-and-after galleries and video that show your frame, paint and ADAS work.
Calls you can track
Call tracking and reporting by campaign, so you know where each job came from.
The services collision repair companies use most
Search Engine Optimization
We start with an SEO audit that finds what is limiting your search visibility, then fix the most important problems first, on your site and beyond it, for the searches your customers make.
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Paid Advertising
We plan and manage campaigns around what you sell and who buys it, then test the creative and review results so you can see which ads work and what to change.
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Website development
Help visitors understand what you offer and get in touch. We design, build and redesign responsive websites that suit your brand and your customers and stay easy for your team to manage.
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Content Marketing
Explain your expertise and make your offer easier to understand by answering the questions your customers ask. We produce articles, video and visual content that support your message across the customer journey.
Learn More Content Marketing Collision repair companies we work with
Auto body shop marketing: common questions
Step by step, before the customer has to ask. We write pages that walk through what happens after an accident: getting an estimate, dealing with the insurer, choosing a shop and how long repairs usually take. An online estimate request lets people send photos of the damage from their phone. If you're on insurer direct repair programs, we explain what that means for the customer.
Each shop gets its own location page, its own Google Business Profile and its own review requests, so it can rank for the searches people make near it. The page shows that shop's address, hours, services and any manufacturer certifications, and ads target the area each shop serves. Reports break calls and estimate requests down by location.
Yes, because they show workmanship better than any description. We organize before-and-after galleries by type of repair and produce short videos of frame, paint and ADAS work, which also give you material for social posts and ads. Plates and anything else that identifies a customer's car are blurred unless the owner has agreed to show them.
Not on local search and ads. As is standard for agencies that serve local businesses, we don't market two collision shops competing for the same customers in the same area. If a conflict is possible, we'll tell you before we quote. Shops in different towns aren't after the same searches, so they don't conflict.
Your website, ads and Business Profile each get their own CallRail number that forwards to your front desk, and GA4 records every estimate request. Reports show calls and estimate requests by location and by source, whether that's search, ads, your Business Profile or video. Each channel is then judged on the repair jobs it brings in.
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Tell us about your company
Share your locations and the work you want more of, and we'll come back with a plan and a quote.
