Websites & SEO Articles

Guides to getting found and chosen online. They cover local SEO, ranking in Google's AI Overviews, how long SEO takes to show results, what a website redesign involves, and how to relaunch a site without losing the rankings you have. Each one explains the steps in order and what moves the cost and the timeline, so you can judge the work before you hire anyone.

AI & Automation

Marketing

Websites & SEO

Generative engine optimization vs traditional SEO explained

Generative engine optimization vs traditional SEO: one chases a click, the other a sentence in an AI answer. Most of the work overlaps, and you measure it differently.

Websites & SEO

How long does SEO take to work? A realistic timeline

How long does SEO take to work? Usually months, and it depends on things you can name, such as your site's age and who you compete with. Local SEO tends to move sooner.

Websites & SEO

How to rank in AI Overviews: a practical playbook

To rank in AI Overviews, first rank in the classic results, then answer the question in the opening lines. Google says you need no special markup or AI text file.

Websites & SEO

Local SEO for small business: how to get found nearby

Local SEO for small business is the work of getting into Google's three-business map and staying there. Start with your Business Profile, then fix your listings.

Websites & SEO

SEO for plumbers: how to turn search into booked jobs

SEO for plumbers is mostly about being one of the first three numbers a customer sees at 11pm with water coming through the ceiling, usually in the map pack.

Websites & SEO

How to track brand mentions in AI search: a simple system

You can track brand mentions in AI search with a spreadsheet and ten customer prompts, run once a month. Search Console's free report covers the Google side.

Websites & SEO

Website redesign cost: what drives the price you're quoted

Website redesign cost rises with each unique page type and custom feature. Send every supplier the same brief so you can compare the quotes line by line.

Websites & SEO

Website redesign: a guide to doing it right

A website redesign can be a refresh, a remodel or a rebuild. The page inventory you make first helps you choose, and later becomes your redirect map.

Websites & SEO

Website redesign SEO: relaunch without losing rankings

Website redesign SEO is mostly mechanical work. Benchmark the old site while it is still live, and map a redirect for every old URL before you launch.

Websites & SEO

Website development process: what to expect at each step

The website development process we run has four phases, and each one needs something from you. This guide says what you hand over and when your feedback counts.