Marketing Articles

Guides to marketing an established or growing business: what Google Ads and email marketing cost, how to plan a content calendar, what to post on social media, and how to turn more of your visitors into inquiries. Each one works through the numbers and the setup the way we would with a client, so you can run the work yourself or brief a team on it.

Related services: Paid Advertising, Email Marketing, Content Marketing, Social Media Marketing, Conversion Rate Optimization

AI & Automation

Are Google Ads worth it for your business? How to tell

Are Google Ads worth it for your business? The answer is about ten minutes of arithmetic on four numbers you already have, plus a checklist to run before you spend.

Benefits of content marketing: what it can and can’t do

The benefits of content marketing show up slowly, in pages that keep getting found and callers who already trust you. If you need leads this quarter, run ads.

A church social media strategy volunteers can keep up

A church social media strategy should outlast the one volunteer who gets busy in April. Split the work three ways, and film one Sunday to fill a week of posts.

Content marketing for small business: a practical guide

Content marketing for small business starts with a notepad by the phone, because the questions customers already ask are your topics. Pick two formats you can keep up.

Email marketing for small business: a practical guide

Email marketing for small business starts with the customer list in your invoicing software. Five emails cover most of it, and the welcome one sends itself.

Google Local Services Ads cost: what you pay per lead

Google Local Services Ads cost you per valid lead, and some leads you'd rather not pay for still count. See which ones Google bills and how lead credits work.

How much do Google Ads cost? A straight answer for 2026

How much do Google Ads cost? The bill has three lines, and only one of them goes to Google. LocaliQ's 2026 benchmarks show what clicks and leads cost in your trade.

How much does email marketing cost? Software, time and help

How much does email marketing cost? The software is often the smallest part of the bill. The bigger cost is the hours each month, whether you do it or pay someone.

How to build an email list from customers you have

Build an email list from the customers you already have, starting with old invoices and quote requests. The guide also covers the CAN-SPAM rules for emailing them.

How to improve website conversion rate without a redesign

You can improve website conversion rate without a rebuild. Start with the hour-long fixes, like a tap-to-call number in the header, then work up to the form.

Landing page optimization: turn visitors into inquiries

The quickest landing page optimization win is often a page that repeats what the ad promised. After that come the form and the proof, and testing on low traffic.

Social media marketing for small business: what works

Social media marketing for small business looks different when you are the one posting between jobs. Pick one or two platforms and a pace you can hold for a year.

What is a content calendar? A plain-English setup guide

What is a content calendar? A plan for the next few weeks and a record of what you've published. Seven columns will do, whatever the forty-column template says.

What is a good conversion rate for a service business?

What is a good conversion rate for a service business? Urgency often moves it more than anything on the page. Ruler Analytics' 2026 benchmarks show where you sit.

What to post on social media for business: 20 ideas

Twenty ideas for what to post on social media for business, starting with the before-and-after on today's job and the price question you answer on the phone.

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