Marketing Articles

Practical guides to marketing an established or growing business, from what Google Ads and email cost to content calendars, social media and turning more visitors into inquiries.

AI & Automation

Marketing

Websites & SEO

Marketing

Are Google Ads worth it for your business? How to tell

Are Google Ads worth it for your business? A yes-and-no built on four numbers, the cases where the answer is no, and a checklist to decide before you spend.

Marketing

Benefits of content marketing: what it can and can’t do

The benefits of content marketing for a service business: traffic that keeps arriving, trust before the call, better leads, and where it falls short.

Marketing

A church social media strategy volunteers can keep up

A church social media strategy a small volunteer team can keep up: what to aim at, six content categories, and how to turn one Sunday into a week of posts.

Marketing

Content marketing for small business: a practical guide

Content marketing for small business without the jargon: how a service company finds topics, picks formats it can sustain, and keeps publishing.

Marketing

Email marketing for small business: a practical guide

Email marketing for small business in plain terms: what to send, how often, how to build a list you are allowed to email, what to measure and what it costs.

Marketing

Google Local Services Ads cost: what you pay per lead

Google Local Services Ads cost you per valid lead instead of per click. See which leads Google charges for and how to get the bad ones credited back.

Marketing

How much do Google Ads cost? A straight answer for 2026

How much do Google Ads cost? Click and lead benchmarks by trade, the three parts of the bill, and how to pick a daily budget big enough to learn from.

Marketing

How much does email marketing cost? Software, time and help

How much does email marketing cost? The four parts of the bill, what platforms charge on their own pricing pages, and DIY vs a freelancer or an agency.

Marketing

How to build an email list from customers you have

How to build an email list without buying one: the addresses already in your invoices and inbox, where the sign-up form goes, and the consent rules.

Marketing

How to improve website conversion rate without a redesign

How to improve website conversion rate without rebuilding anything: the fixes, ordered by effort, for businesses that sell a visit or a quote.

Marketing

Landing page optimization: turn visitors into inquiries

A landing page optimization guide for businesses that sell a visit or a quote, with the fixes in order and a way to tell whether each one worked.

Marketing

Social media marketing for small business: what works

Social media marketing for small business, for the owner who also does the posting: which platforms to pick, what to post, how often, and what to measure.

Marketing

What is a content calendar? A plain-English setup guide

What is a content calendar? A plain-English definition, the seven columns every row needs, and a one-page setup a busy team can keep running.

Marketing

What is a good conversion rate for a service business?

What is a good conversion rate for a business that sells visits and estimates? Sourced benchmarks by industry and channel, and how to read your own number.

Marketing

What to post on social media for business: 20 ideas

What to post on social media for business: 20 ideas that come from the jobs you already do, the questions customers ask and the people on your team.